If you use WhatsApp for a business and have a list of clients, the business on the other side too will see the conversation and know your preferences. So clearly, business messaging, which WhatsApp has been gradually activating across many markets, will ultimately results in advertisements based on preferences you have shown to the business. Using the Shops features on WhatsApp could also open up your preferences for targeted ads on other Facebook products such as Instagram. These labels are already visible when you are communicating with a business, and users will now need to decide whether they want to be in a conversation, the details of which could be used to show them targeted ads. But, WhatsApp says it will “clearly label conversations with businesses that are choosing to use hosting services from Facebook”. WhatsApp has clarified that some “large businesses” might need to use “secure hosting services from Facebook to manage WhatsApp chats with their customers, answer questions, and send helpful information like purchase receipts”.Īnd “whether you communicate with a business by phone, email, or WhatsApp, it can see what you’re saying and may use that information for its own marketing purposes, which may include advertising on Facebook”.

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